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Webinar: the four integral pillars of customer loyalty

Is your approach to customer loyalty out of date? Watch our 30-minute webinar to find out

Hear Zeta’s VP, Strategy & Analytics, Jill Brittlebank and Senior Planner, Marta Sloma as they explain how to nurture, develop, and maintain loyal customers in the modern digital marketplace.

They focused on how to implement the four integral pillars of customer loyalty:

1. Identifying and removing any disconnects in the customer experience
2. Recognising and acknowledging the customer
3. Personalising their experience
4. Differentiating your value proposition

By watching this webinar you’ll get a greater understanding of how to build explicit loyalty across your business activities – and how to prevent attrition, customer loss, and drop-out in the purchasing journey.