Gartner 2017 Magic Quadrant
To be recognised as “Visionary” is testament to Zeta’s efforts and success.
Over the last quarter, our aggressive acquisition strategy and roadmap have enabled us to offer B2C companies unrivalled hub technology underpinned by professional management services. To be recognised as “Visionary” is testament to our efforts and success.
By assessing four key areas, including master audience profile, workflow and collaboration, intelligent orchestration and unified measurement and optimisation, Gartner’s report highlights how the Zeta Hub provides integrated access to data and applications with audience management and execution features that rival more complex and costly hubs. In brief:
- Zeta proved to be the most significant mover in 2017, elevating from the “Niche” to the “Visionaries” Quadrant.
- This positive position placed us ahead of enterprise solutions like SAP and SAS.
- References cited pricing and value, native functionality, client service and professional support as our strengths.
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