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Gartner 2017 Magic Quadrant: Zeta Hub recognised as “Visionary”

To be recognised as “Visionary” is testament to our efforts and success.

Over the last quarter, our aggressive acquisition strategy and roadmap have enabled us to offer B2C companies unrivalled hub technology underpinned by professional management services. To be recognised as “Visionary” is testament to our efforts and success.

By assessing four key areas, including master audience profile, workflow and collaboration, intelligent orchestration and unified measurement and optimisation, Gartner’s report highlights how the Zeta Hub provides integrated access to data and applications with audience management and execution features that rival more complex and costly hubs. In brief:

  • Zeta proved to be the most significant mover in 2017, elevating from the “Niche” to the “Visionaries” Quadrant.
  • This positive position placed us ahead of enterprise solutions like SAP and SAS.
  • References cited pricing and value, native functionality, client service and professional support as our strengths.

Disclaimer. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.